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Chennai May 11 MRF Ltd today announced the launch of its premium truck tyre — Super Lug 50-FS.

Priced at Rs 12,650 per unit, the tyre has a low rolling resistance that will result in fuel efficiency of the truck, claims the company. "The tyre would especially be beneficial for long-haul truck operations as diesel cost forms a chunk of the total cost of operations," it says.

Addressing a press conference to mark the launch, Mr Koshy K. Varghese, Executive Vice-President (Marketing), said truck tyres account for half the company's $1-billion turnover.

He said that Super Lug 50 was tested for three years before the tyres were given to customers across segments for validation.

Of the Rs 17,000-crore tyre market, commercial vehicles segment accounts for Rs 10,000 crore. MRF, which operates in the premium-end of the market, is the market leader in that segment with 35 per cent share, Mr Varghese said.

The company hopes that the new tyre would contribute 5 per cent of the replacement sales of the company in the first year. Mr Varghese said that the company's current year's turnover would cross the Rs 5,000-crore mark.

More Stories on : Announcements | New Products & Services | Tyres

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