Business Daily from THE HINDU group of publications
Tuesday, May 15, 2007
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Business Daily from THE HINDU group of publications Tuesday, May 15, 2007 ePaper |
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Telecommunications Info-Tech - New Products & Services
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POCKET-FRIENDLY COLOUR: Mr S.P. Shukla,President, Personal Business, Reliance Communications, launching colour handsets at Rs 1,234, in the Capital on Monday. — Kamal Narang
New Delhi May 14 Reliance Communications has launched colour mobile handsets for Rs 1,234 each, making them the cheapest in that category. The move comes close on the heels of the company launching black and white handsets starting from Rs 777, which sold one million units in just one week. Colour handsets account for over 65 per cent of the market. Currently, the cheapest colour handset is available at Rs 1,500. The Reliance handset has been launched under its Classic brand. "We hope to attract new users and existing users of other monochrome cellular phones," said Mr S.P Shukla, President (Personal Business). The company had earlier entered into a tie-up with Chinese handset manufacturer, ZTE, for supplying the entry-level handsets. Reliance phones come with a `SMS on Call reject feature,' which automatically sends the caller an SMS (user-definable) informing that you are unable to take the call. The Classic range of handsets are also available off the shelf but can be used only with a Reliance mobile connection. Nokia recently launched seven new handsets aimed at the entry-level market. The lowest colour handset from Nokia is priced at Rs 2,200.
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