Business Daily from THE HINDU group of publications Thursday, May 17, 2007 ePaper |
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Alliances & Joint Ventures Marketing - Outlook Ripley's in tie-up for India foray Our Bureau
Bangalore May 16 Ripley's Entertainment is set to bring three of its attractions Ripley's Believe it or not, Guinness World Records and Louis Tussaud's Wax Museum to India through a tie-up with Innovative Film City. This is said to be Ripley's maiden entry into South East Asia. Mr Robertson Masterson, President, Ripley Entertainment said: "South East Asia is a very important market for us and we felt associating with Innovative was the right opportunity to tap this market. We see huge potential in India for our industry." Mr Saravana Prasad, Chairman and Managing Director, Innovative Studios, said: "We are proud to be associated with Ripley's, the global leaders in the attractions industry and are bound to attract visitors from all across the country." The Innovative group is setting up a 50-acre Innovative Film City on the Bangalore-Mysore Highway near Bidadi. This will house six studios, a film academy, an IT park, amusement and entertainment areas, multiplexes and food courts. The film city is expected to be ready by December this year. The investment on the first phase is Rs 150 crore.
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