The Hindu Business Line : UTV Motion Pictures launching second brand

Mumbai May 17 After establishing UTV Motion Pictures as a strong player in Indian and international cinema, the company is launching its second motion picture brand Spotboy.

Mr Ronnie Screwvala, CEO of UTV, says, "Our business has grown manifold and we have numerous projects underway. Also, we are entering new markets and going international in the coming months, which made this the appropriate time for us to launch Spotboy Motion Pictures.

"This brand will take over some existing projects but will largely develop its own fresh content."

"This is a typical business expansion plan followed by most international production companies and provides the company with bandwidth and thinking flexibility.

It also helps bring diverse projects within the same studio through different brands.''

Mr Vikas Bahl, Business Head, SAB TV, has been appointed to head this new venture as Executive Vice-President. Mr Bahl has built SAB as a strong player in the GEC space in the last 18 months, by more than doubling its ratings and revenue and building a strong brand in a hugely cluttered environment.

SAB, in the last one year, has become an example of re-inventing a brand with consistency of content and marketing. Mr Bahl, has spent a large part of his 11 years of work experience in advertising, with Ogilvy and then Contract as Vice-President. He has also worked with indya.com and Radio Mirchi as its national marketing head.