The Hindu Business Line : Ginger Hotels partners with Café Coffee Day

Bangalore May 17 Ginger Hotels, the `Smart Basics' hotels from Indian Hotels Corporation Ltd, announced a partnership with Café Coffee Day on Thursday, for opening the Coffee Day's outlet in its hotel.

The outlet would be open to all, and not just the hotel's guests.

Announcing this, Mr Prabhat Pani, CEO, Roots Corporation Ltd, said, "Together, both the brands would provide greater value to the customer." The aim is also to increase footfalls in Ginger and increase the reach of Café Coffee Day, he added. He was hopeful of extending this partnership to other centres also.

More hotels

Ginger Hotels now has presence in seven centres, and Mr Pani said that 25 Ginger hotels would be added by the end of this financial year. Work has already commenced in Goa, Puducherry and Agartala, while work in Pantnagar, Vadodara, Tiruppur, Guwahati, Ludhiana, Jamshedpur, Delhi, Mangalore, Paradeep, Panaji and Ahmedabad will commence soon, he added.

"We have already bought land at Mangalore, and we are awaiting certain clearances. It would be ready by March 2008," he said. "We are also looking at other centres in Karnataka such as Hubli, Belgaum and Bellary."

Mr Naresh Malhotra, Director, Café Coffee Day, said that by September, the retail coffee café chain hopes to increase the number of outlets in the country to 500, and also to get to over 100 cities. "We are looking at 100 outlets in Bangalore alone," he added.

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