The Hindu Business Line : Toyota targeting select customers through Net

Bangalore May 18 Toyota Kirloskar is looking at the Internet to target a focused audience to market its Special Limited Edition of Corolla launched here on Thursday.

Besides the portals, the company will also send direct mailers and launch an SMS (Short Messaging Service) campaign to reach its select audience.

Extensive advertising across 20 prominent Web sites has been planned to drive traffic to the microsite, to be set up by the company.

A back-end operation has also been set up to ensure that the enquiries coming through the Internet are linked to relevant dealership to close the sales, said Mr A. Toyoshima, Managing Director, Toyota Kirloskar Motor Pvt Ltd.

Announcing the launch, Mr Toyoshima said the car "is being targeted at the younger segment of customers.''

The Special Edition in two dynamic colours of New Warm Silver and Champagne Mica Metallic will sport new design features both at interior and exterior of the car. It has six-spoke alloy wheels, new front grill and a Limited Edition logo.

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