The Hindu Business Line : Flying Machine brand relaunched

Jeans brand Flying Machine is being relaunched across several exclusive boutiques in the country. The first five stores have come up in Bangalore. About 50 more are planned in the first year of relaunch.

The brand, from the Arvind Brands stable, which underwent a major revamp recently, is looking to sign on Bollywood actor Abhishek Bachchan as brand ambassador. The brand rehaul saw changes in the logo, product line and brand positioning. The new Flying Machine products have been designed in collaboration with Italian designer Chicco. The retail stores have been re-engineered by British retail design firm JHP.

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