MARKETING
STRATEGY
Reliance Retail mulling new strategies for Bengal foray
Import of agri-items from neighbouring States is an option
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BSNL offering onsite services to foreign cos
Bharat Sanchar Nigam Ltd is making major plans to offer onsite operational services to foreign telecom companies. BSNL, which has a huge workforce of over three lakh employees, will use its human resource to offer its services for managing ...
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Renault Logan: The French connection
The Renault Logan hopes to give Indians more bang for their buck. It should capture the entry-level sedan buyer's imagination with its size, ride quality and build relative to its price positioning.
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The BOGOF effect
Consider this. You walk into a mall and find two stores that sell clothes. You can buy a shirt in the first store at Rs 750 and get one free. The other store sells the same shirt at 50 per cent discount to the marked price of Rs 750. Which store ...
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Corolla — something limited and special
In a bid to expand the choice on offer for potential Corolla customers and to boost the brand's image among young car buyers, Toyota recently launched a limited edition variant of the premium sedan. Apart from cosmetic changes and exclusive new ...
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Atul Auto targets wider market for rear-engine three-wheelers
Increase in dealership network planned
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ADVERTISING
`No channel need guarantee viewership'
In the television media business, it is much easier to launch channels but far harder to sustain it and make money. — ATUL DAS, SENIOR VP, ESSEL GROUP
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CHANNELS AND FRANCHISES
S. Kumars, Dunhill enter pact
8-10 stores planned in next five years
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TRENDS
Pharma cos facing stiff pricing pressure in US
Export margins taking a hit on strong rupee
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