The Hindu Business Line : BharatMatrimony ties up with Airtel

Chennai May 19 BharatMatrimony.com has tied up with mobile operator Airtel and telecom value-added service provider OnMobile to launch its voice-based service `Voice Matrimony'.

According to a press release, this facility enables registered members of BharatMatrimony.com to record, listen, send and receive voice messages using their mobile handsets. The service is offered free of cost and the call cost of Rs 6 a minute will be shared by all three companies, according to Mr Murugavel Janakiraman, Founder and Chief Executive Officer, BharatMatrimony.com.

Identity number

Members can login to their accounts and register themselves for the service, where by they will be assigned a computer-generated unique eight digit PIN number. This PIN number is to be used as an identity number for all future `Voice Matrimony' interactions. On dialling 505050, users will be guided through a menu-driven process to record their voice.

Content recorded by members will be validated by BharatMatrimony and then hosted on an OnMobile server. However, only paid members are eligible to contact others through voice recordings.

For every voice recording received, users will be alerted through a SMS. The company is planning to extend this facility to other mobile operators in the country, Mr Janakiraman told Business Line. The company is confident of signing up over one-lakh members for the service over the next six months. "We believe this service is more convenient, simple and accessible compared to members browsing through their inbox to check messages from prospects," said Mr Janakiraman.

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