The Hindu Business Line : S. Kumars, Dunhill enter pact

EXCLUSIVE TIE-UP: Bollywood producer and Director, Mr Karan Johar, flanked by Managing Director, Asia Pacific-Dunhill, Mr Mark Newman (left), and Chairman-Brandhouse Retails Ltd and Vice-Chairman and Managing Director-S. Kumars Nationwide Ltd, Mr Nitin Kasliwal, during the launch of new "Dunhill'' store in the Capital. — Kamal Narang

New Delhi May 19 Textiles major S. Kumars Nationwide Ltd said that it had entered into an exclusive marketing agreement with the UK-based luxury men's brand Dunhill, and plans to open around eight to 10 stores in the next five years.

"Initially, we plan to open a total of four stores in the next two years, with an approximate investment of around Rs 16 crore," said Mr Nitin Kasliwal, Vice-Chairman and Managing Director, S. Kumars. "We eventually plan to open about 10 stores in five years. But all that would also depend on real estate conditions in the country," he added.

The company will open stores with an average area of 2,000 sq. ft to 2,500 sq. ft at five-star hotels and all luxury malls coming up in the country. The first Dunhill outlet was launched at a five-star hotel in the Capital, on Saturday.

Mr Mark Newman, Regional Managing Director, Asia Pacific, Dunhill, said that the company had plans to roll out the brand in India. "Once all our planned stores are in place, we expect India to contribute about 10-20 per cent to Dunhill's global revenues," he said.

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