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Our Bureau

Employee loyalty, salary are challenges for organisations

MR V.A. GEORGE, President, India Cements Capital & Finance Ltd.

Chennai May 20 While multi-tasking is often recommended as a tool to enhance one's operational efficiency, not everyone is cut out for that sort of functioning.

According to Mr V.A. George, President, India Cements Capital & Finance Ltd, attempts at multi-tasking may well backfire and could affect a person's performance.

"All of us try to multi-task. We like to combine various tasks at the same time, not focussing on any one job. As a result, we are unable to realise the best results. Further, this may lead to dissatisfaction with one's job and frequent job hopping," said Mr George.

He was addressing students of the Swami Vivekananda College at a meeting organised under the aegis of BL Club lecture series. Speaking on `Managerial challenges before the next generation,' Mr George said: "Earlier, when somebody switched jobs, people thought there was a problem with the person. But now, if people do not shift jobs, it is put down to their incompetence to land another job."

One of the challenges before the next generation of job seekers is the growing reluctance among employers to provide on-the-job training. "Earlier, every company was willing to give employees on-the-job training. But, this is becoming a rarity as employers find that employees use the training to equip themselves for other opportunities, sometimes even becoming targets for their competitors. Therefore, new job entrants have to get themselves trained before seeking employment."

Employee loyalty

Employee loyalty to their institutions and salary are the other challenges for organisations.

While HR seems to be permanently engaged with the challenge of retaining people, for the marketing team, the challenge is to induce the customer to buy their product.

Among the most commonly used methods is to sell the value-for-money proposition to the customer.

While new ideas can save companies and their market share, ethics and marketing is another challenge before them.

For the finance department, the most important issues are reducing the cost of doing business and maximising the return on investment.

Companies also have to manage turbulence in the economy.

Many organisations that were leaders in their field are nowhere to be seen today.

So, organisations and people have to constantly update their skills or re-skill themselves to face the turbulence.

More Stories on : Human Resources | Events | Tamil Nadu

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