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Wednesday, May 23, 2007
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Marketing - Outlook
Cox & Kings eyes new segments for biz growth

Our Bureau

Hyderabad May 22 Cox & Kings, a travel solutions company, is eyeing emerging areas such as business travel, domestic MICE (Meetings, Incentives, Conventions and Exhibitions) events and trade fairs to grow its business in India.

Mr Arup Sen, Executive Director, told Business Line that the company offers end-to-end solutions to those attending trade fairs abroad.

"We offer them a complete package by planning their meetings and schedules there," he added.

For business representatives, it makes sense as they can utilise the time fruitfully.

Mr Sen was in the city to attend the two-day `Look South' event organised by FICCI this week.

He said that the company was also focussing on the growing domestic MICE market.

The company, which recently opened an office in Dubai to cater to NRIs in the UAE, is looking at spreading its presence in South-East Asia.

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