The Hindu Business Line : Mahindra Logan gets 3,000 bookings in 3 weeks

Mumbai May 24 Mahindra Renault's Logan has received more than 3,000 bookings in three weeks since its debut on April 3. The car that is launched in 11 cities initially had 25,000 inquiries so far; this is very significant considering the Logan has been launched in only 40 per cent of the markets, said Mr Rajesh Jejurikar, Managing Director, Mahindra Renault Pvt Ltd.

More than 11,000 test drives were given to customers, 3,000 of which were converted to bookings. "This is a healthy ratio of over 30 per cent conversion from test drives to bookings," said Mr Jejurikar.

Bookings have opened in dealerships across Mumbai, Pune, Bangalore, Nashik, Delhi - NCR, Chennai, Hyderabad, Kolkata, Chandigarh, Ludhiana and Jalandhar.

Heavy enquiries

The Logan has been getting over 1,200 inquires every day. The city-wise launches have been made in a phased manner starting with Mumbai on April 9. The phased ramp-up is to help cushion demand as the company increases its plant capacity to the planned level of 50,000 per annum by July.

Mr Nalin Mehta, Vice-President Sales & Marketing, Mahindra Renault, said, "The trend so far has shown that the 1.5-litre diesel variant has been a great hit among customers. This is very much in line with our expectations given the fuel and cost efficiency of diesel combined with Logan's superior technology, which rivals the best petrol cars on the road."

"Our challenge now is to meet customer demand for the car," concluded Mr Jejurikar.

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