Business Daily from THE HINDU group of publications
Monday, May 28, 2007
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Business Daily from THE HINDU group of publications Monday, May 28, 2007 ePaper |
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Corporate
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Outlook Philips pitches for energy efficient lamps L.N. Revathy
Coimbatore May 27 Having established a niche for itself in lighting, Philips is striving to sensitise users about the benefits of energy efficient `compact fluorescent lamps' from its stable. Mr Venkatramani, Head, Philips Lighting Division, told Business Line that his division was trying to promote the use of CFL lights both — as energy efficient lights and to mitigate global warming. "Today, there is a greater need to control man-made carbon emissions, which probably is the most important issue we face as a global community. The New Orleans hurricane or the melting glaciers have only reinforced the urgency to control this issue." According to the International Energy Agency, lighting is responsible for 19 per cent of the world's electricity consumption. Energy efficient lighting technology offers a 20 per cent savings in energy expense apart from reducing carbon dioxide emission.
Less efficient
"In spite of these benefits, a majority of the lights that are used today are less energy efficient. Cost/affordability was a barrier in the 70s, but we have consistently strived to bring down the cost of the CFL drastically. These new generation bulbs cost just over Rs 100, but is at least five times more efficient than the ordinary lights that we use, saving 80 per cent in energy consumed, which is equivalent to € 12 and 34 kg of carbon dioxide per lamp per year. "From office lighting to intelligent LED lighting, from energy-saving TVs to lamps with decorator appeal — all of these have the ability to halve energy consumption," he explained. The company is in talks with the Power Ministry for propagating the energy conservation concept.
`Bijli Bachao'
Philips has in the last five years invested more than € 400 million in R&D for arriving at energy efficient lighting solutions. "Our goal now is to work in partnership with industry, governments and NGOs to break the barriers. We propose to launch a unique initiative like `Bijli Bachao' campaign, create awareness among school children by lighting up at least 50 schools with these energy efficient bulbs and partner with the Government on some projects," Mr Venkatramani said. The company has fixed the 2007 sales target for CFL at 21 million and at 80 million for 2010. "We are comfortable on the supply side, working hard to slash the prices still further while enhancing the production capacities of such energy saving products by at least 10 to 20 per cent every year," he said.
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