Business Daily from THE HINDU group of publications
Tuesday, May 29, 2007
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MARKETING

STRATEGY
Whirlpool `wishes' customers well
Loyalty programme goes beyond discounts More

CUSTOMER RELATIONSHIP MANAGEMENT
`Scope for improving customer service in insurance'
The General Insurance Employees' All India Association, among other issues, has avowed to improve customer service. It has sought management intervention for creation of an R&D cell to evolve new products that meet customer requirements, gain ... More

PROMOTIONS & OFFERS
Eli Lilly launches diabetes awareness campaign
Eli Lilly hopes to provide free treatment to 50,000 diabetics across 50 cities over a period of three years. The campaign, `Peaks and Valleys Complications Check Camp' was launched on Monday and targets high-risk diabetes patients with the hope ... More

BRANDS
Cabana to invest $1.2 b in Best Western hotels in India
Best Western International, a US-based hotel chain brand with global presence, appointed Cabana Hotel Management Private Ltd as its master licensee, here on Monday. Cabana group will also invest $1.2 billion for building new hotels and ... More

Nielsen launches brand management service
The Nielsen Company has announced the launch of Brand3 (Brand Cubed), a new approach to managing brand performance and growth. Brand3 connects retail market measurement data, household panel information and customised survey research to provide ... More

NEW PRODUCTS & SERVICES
Hero Honda adds another Splendor
In an attempt to increase the number of offerings under the Splendor brand, Hero Honda Motors Ltd on Monday launched `Splendor NXG,' a model in the deluxe segment. Priced at Rs 40,990 and Rs 41,990 (ex-showroom Delhi), Splendor NXG would be ... More

`Spark' car
IN DRIVER'S SEAT: Mr Rajeev Chaba, President and Managing Director, General Motors (India), launching `Chevorlet Spark', the new generation city car in Kolkata on Monday. ... More

HP launches large format printers
Images can be size of postage stamps to building wraps More

Macneill Engg unveils diesel forklift range
Material handling company Macneill Engineering Ltd has rolled out a new range of diesel forklift trucks of 1.5-10 tonnes capacity. These forklifts, manufactured at the company's Kolkata factory in technical collaboration with a Taiwanese firm, ... More

Kingfisher launches 2 daily flights to Delhi from Chennai
The aircraft will have 114 economy class seats and 20 first class seats now. More

ING Vysya unveils ULIP
The ING Vysya Life Insurance Company Ltd (IVLICL) has launched a new Unit Linked Insurance Plan (ULIP). Speaking on the salient features of the product, IVLICL's head of product development, Mr Y.V.D.V. Prasad, said that this provided for an ... More

LIC launches Jeevan Amrit
LIC has launched "Jeevan Amrit" designed with a short period for premium payment. The premium payable decreases after the first one-year of the policy and the payment is limited to a term of three to five years, said a press release. The policy ... More






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Union Budget 2007-08

Railway Budget 2007-2008

Economic Survey 2006-2007

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Looking back
May. 20-May. 26
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