Business Daily from THE HINDU group of publications
Tuesday, May 29, 2007
ePaper
Business Daily from THE HINDU group of publications Tuesday, May 29, 2007 ePaper |
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Money & Banking
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General Insurance Marketing - Customer Relationship Management `Scope for improving customer service in insurance' L.N. Revathy
Coimbatore May 28 The General Insurance Employees' All India Association, among other issues, has avowed to improve customer service. It has sought management intervention for creation of an R&D cell to evolve new products that meet customer requirements, gain strength in size with the merger of the four public sector general insurance companies into one corporation and for lifting the ban on recruitment. Mr N.D. Sundaresan, General Secretary of the association, said: "a review of our performance revealed that there is a lot of scope for improving the customer service, which alone would help in retention of customers.'' According to him, the rising vacancy position in all cadres and increased workload resulted in poor customer service.
Premium collection
On performance, he said the four public sector companies had done business in premium collection in 2006-07 twice that of the eight players in the private sector. "The premium collections by the four players stood at Rs 16,285.51 crore in 2006-07 against a collection of Rs 8,716.94 crore by the private sector players. New India Assurance topped the list with the collections amounting to Rs 5,024.15 crore.''
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