MARKETING
STRATEGY
Reliance, GAIL sign gas supply, marketing pact
Reliance Industries Ltd has further cemented its ties with GAIL (India) Ltd by inking the final agreement to transport, supply and market gas. According to sources, a gas sale and purchase agreement (GSPA) and a gas transportation agreement ...
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PVR's new concept on entertainment for movie-goers
The Delhi-based cinema multiplex chain PVR is planning to expand the scope of its business to gaming and other entertainment retail products. The company hopes that these zones, which it will lease along with its food courts, will capture an ...
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StanChart woos women with special products
Standard Chartered Bank has launched a special savings account - christened aaSaan - only for customers of the branch. The latter, incidentally, has a large neighbourhood to serve, one that has a good number of women clients. The account ...
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Easy money for airlines?
Rush, rush, rush. One lakh tickets free. Any sector, any flight, for journeys made in such and such months. But they must be booked within the next few hours. There have been four such `giveaways' by Air ...
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Apple plans product demos
Apple Computers is planning to conduct demos in an attempt to reach out to the public and popularise its products. The `You're your Mac' demonstration camps will take place at New Delhi, Mumbai, Ahmedabad, Pune, Bangalore, Kochi, ...
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CONSUMERISM
Hedonism, the eternal appeal
... as it aims to gratify the senses.
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ADVERTISING
PSUs good business potential for ad firms, says Jairam Ramesh
Book on advertising pioneer R K Swamy released
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Sobha Developers' media agency
Real estate company Sobha Developers Ltd has appointed OMS (Optimum Media Solutions) as its media agency. OMS is the specialist media independent belonging to the Mudra Group with domain expertise in media planning, buying and ...
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PROMOTIONS & OFFERS
Cotton County lines up expansion plans
Buy two, get four free. A somewhat similar refrain has been heard from other textile retailers too, but it has brought back to Cotton County showrooms about 80 per cent repeat customers, according to Mr Sachin Sahni, Associate ...
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CHANNELS AND FRANCHISES
H&R Johnson, Twyford ink deal
H&R Johnson (India) has signed an exclusive marketing deal with the UK-based sanitaryware leader Twyford, to market its luxury range of sanitaryware products in India. The deal marks the formal entry of Twyford's into the Indian
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RETAILING
Retail business boom may get more organised
The need of the retail sector was for developers to understand the requirements of the retailers.
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Blue and Blues plans more stores
Italian leather brand Blue and Blues is setting up exclusive stores across the country. The company intends setting up 18 stores in the next three years and has marked a turnover of Rs 40 crore within the same time span. ...
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Ermenegildo Zegna opens store
Ermenegildo Zegna Group, the world leader in luxury men's clothing, has launched its flagship store at the Taj Mahal Palace and Tower in Mumbai. Occupying a 3,000-sq. ft in the hotel premises, it would vend its lines including Zegna Sport - a ...
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Foodworld plans stores under various formats
Foodworld Supermarkets Ltd plans to invest Rs 80 crore every year in its expansion plan that involves opening stores under various formats. Mr Norman Yum, CEO, Foodworld Supermarkets Ltd, said: "The target is to have 200 Foodworld stores in the ...
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Consumer durables retailer Viveks on expansion drive
The Chennai-based retailer for consumer durables Viveks is on an expansion drive. It will invest Rs 225 crore to open 100 stores in the South by 2010. Currently, there are 54 showrooms in Tamil Nadu and Bangalore. Viveks is in discussions with ...
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MARKETING RESEARCH
TAM Media launches Radio Audience Measurement
"The RAM service is all set to accelerate the radio industry's growth via measurement."
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BRANDS
`Consumers here are ready for our brand, and luxury'
Valerie Lachaux and Shantanu Mukerji of Dior Watches chat with BrandLine
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`India ready for Dior'
Valerie Lachaux, CEO, Dior Watches, and Shantanu Mukerji, Regional Manager (South Asia), Dior Watches, in conversation with BrandLine. The LVMH Group has quite a number of other luxury watch brands, such as Tag Heuer. Do you ...
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Carmichael House sets up new plant in Gujarat
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NEW PRODUCTS & SERVICES
Thailand's Nok Air will fly to Bangalore from today
Nok Air, Thailand's low-cost domestic airline, will start flying to its first international destination, Bangalore, on May 31. The flight connecting the two cities is targeted at shoppers flying into Bangkok from the IT city of the country. ...
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Max New York Life unveils new unit-linked plan
Max New York Life Insurance Co Ltd has launched Life Maker Premium, a unit-linked endowment plan, which according to the company's Director - Additional Distribution and Marketing, Mr Debashis Sarkar, is tailored to the needs of the ...
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Romanov diet vodka for the health-conscious
Coming as a huge respite to health-conscious people, UB Group's United Spirits Ltd has launched the first brand variant of its flagship vodka brand Romanov, called Romanov Diet Mate Vodka. Romanov Diet Mate that includes a herbal ingredient, ...
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