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Our Bureau

Bangalore, June 1

Xerox India has embarked upon a strategy that will focus on new branding exercise and market education for its channel partners and consumers to strengthen its consumables market. As a part of this strategy, Xerox India plans to set up 100 kiosks in top 25 cities by the year-end to increase in-shop visibility of Xerox genuine consumables and paper.

The company also plans to add 35 channel partners to its current channel base of 135 by the third quarter of 2007 and increase its active reseller base to 1,550 by December. To further strengthen and support its consumables business, Xerox will announce five channel schemes and the company will appointa new head for channel expansion,, said Mr Ajay Khanna, Associate Director, Office Post Sales Group, Xerox India.

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