• Investment World
• eWorld
• Brand Line
• Mentor
• Life
• Canvas
• Praxis
• Urban Pulse
• Brand Quest
• The New Manager

Stocks

• Quotes
• SE Diary
• Scoreboard
• Open-End Mutual Fund

Cross Currency

• Rates
  
  

Shipping

• Ports
  
  

Archives

• Yesterday
• Datewise
• Resources
• In Focus
• In Depth

Group Sites

• The Hindu
• The Hindu ePaper
• Business Line
• Business Line ePaper
• Sportstar
• Frontline
• The Hindu eBooks
• The Hindu Images

Our Bureau

Bangalore June 6 World of Titan has launched its largest flagship store. Billiards champion Pankaj Advani unveiled the 3,000-sq ft `Celebrations' concept store in Bangalore on Tuesday.

According to a press release, the `Celebrations' concept is built around the theme of the flagship store being "a sensorial retail destination, where customers can indulge in an experience laced with the aura of celebration."

The concept has been incorporated in all the store display and merchandising gift boxes, mood visuals, staff uniform and carry bags, brought out by the colours related to the festivals in India — red and gold. The visual identity has been developed by Idiom, a Bangalore-based design house.

The store interiors have been conceived and executed by Deepak Puri & Associates. Mr Bhaskar Bhat, Managing Director, Titan Industries Ltd, said: "The concept store will enhance World of Titan's brand identity in the retail space. Dynamic changes sweeping the retail environment have made it imperative for Titan Industries to open large format stores (which portray larger-than-life concepts) to drive image and build aspirational values for its key brands."

Value-added services

The new World of Titan store will offer value-added services such as gift vouchers, special gift packaging and a gift delivery service, apart from a loyalty programme. Titan's first flagship store was inaugurated in New Delhi. More such stores are planned for this financial year.

More Stories on : Retailing | Watches & Accessories

Article E-Mail :: Comment :: Syndication :: Printer Friendly Page

Stories in this Section
Sundaram BNP Mutual ties up with Saraswat bank

Copyright © 2007, The Hindu Business Line. Republication or redissemination of the contents of this screen are expressly prohibited without the written consent of The Hindu Business Line