MARKETING
STRATEGY
Tata Motors cuts car production by 20%
To launch Xenon, Winger, soft-top Ace in June
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ADVERTISING
Transitions Optical plans mega ad campaign on UV-protected eyewear
`Only 4-12% aware of sun-related eye problems'
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RETAILING
Vishal Retail plans Rs 110-cr public issue
Vishal Retail proposes to enter the capital market with an initial public offering (IPO) of equity shares aggregating Rs 110 crore. The issue opens on June 11 and closes on June 13. The price band for the 100 per cent book built issue has been ...
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Heritage Foods sets up two retail outlets in Chennai
The retail division of the Hyderabad-based Heritage Foods (India) Ltd has stepped into Tamil Nadu with two pilot stores in Chennai. The company, which opened its first retail outlet named `Fresh@ (name of the location)' in Hyderabad in ...
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NEW PRODUCTS & SERVICES
Marico ventures into weight-control biz with Kaya Life
Marico Ltd has announced the launch of Kaya Life, a chain of weight-control centres. The new venture would be an expansion of the Kaya range of health services. Marico already runs Kaya Skin Care clinic, which is a 100 per cent subsidiary of ...
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Seiko enters India with premium watches
Japanese Seiko Watch Corporation on Thursday made a foray into the Indian market with its latest range of premium and luxury watches. Targeting customers between 25 and 40 years, Seiko would launch over 110 watches in the price range of Rs ...
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Royal Classic launches premium trousers range
The trousers come with the innovative adjustable-waist band to ensure perfect fit.
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