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Our Bureau

New Delhi, June 8

Bank of Baroda and Reliance Capital Asset Management Co Ltd have entered into a marketing tie-up for distribution of Reliance Mutual Fund products through select branches of the bank. "We look at this tie-up as customer centric strategy. In the drive towards providing greater customer convenience, the bank will continue to enlarge its basket of products — both its own and also third party, leveraging its vast branch channel, latest technology and customer base", Mr V. Santhanakumar, Executive Director, BoB, said.

Mr Vikrant Gugnani, CEO and President, Reliance Capital Asset Management Co, said investors of Reliance Mutual Fund would now have one more delivery channel and hoped that this tie-up would enhance the value proposition to the customers.

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