MARKETING
STRATEGY
Radio City's high decibel campaign
Radio City 91.1 FM is launching its largest campaign ever in an effort to mark out a unique position amidst the clutter of radio channels. Declining to comment on the budget of the `Fun ki nayi Bhasha' campaign which aired last weekend, ...
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Honda Motors mulls new bike in 100 cc segment
Honda Motors and Scooters India on Wednesday said that it is planning new offerings in the bike and scooter segment in the coming two years. The company plans to launch a new scooter model by the end of the current fiscal and a 125 cc motorcycle ...
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GM plans mini car rollout at Talegaon plant
General Motors India's second plant at Talegaon will be commissioned by the middle of 2008 and would manufacture a mini-car by the yearend, initially for the domestic market and later for the export market as well. Disclosing that the initial ...
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Maruti hikes discounts on select models
Competition from Renault Logan, Tata Indigo
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Coop gains from selling arecanut in small packets
The strategy to market white arecanut in small packets by a Mangalore-based cooperative seems to have got good response from the domestic market. Growth in the quantity of arecanut marketed in small packets indicates that there is good demand ...
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Emirates' super value packages
In line with Emirates' continued efforts to promote Dubai as a world-class tourist destination and in view of its sponsorship of the Dubai Summer Surprises, the airline is offering First and Business Class passengers flying to or ...
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Café Coffee `sports' store in Pune
Café Coffee Day will soon set up a `sports' café in Pune. Apart from selling merchandise associated with sports, the 2,500-sq ft café will have a sporty `look and feel.' The Pune store is an "experiment" and we will later expand ...
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REGULATORY BODIES & RULINGS
Voluntary CAS in 55 cities mooted
The group established by the Telecom Regulatory Authority of India (TRAI) to look into digitalisation and introduction of voluntary Conditional Access System (CAS) has recommended that the system be rolled out in 55 new cities. Comprising of ...
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ADVERTISING
We want to be a creative superstore
... says Mahesh Chauhan, Rediffusion's President. How does he plan to achieve that? Read on ...
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CHANNELS AND FRANCHISES
Wipro to sell Apple products in India
Wipro Infotech has tied up with Apple Computer International to sell the entire range of Apple products in India. Wipro is creating a new specialised team to address the market for the Apple range of products, which includes the MacBook range ...
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Wal-Mart's distribution juggernaut
A peek into how the mega retailer works.
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RETAILING
Pyramid Retail plans home delivery format for TruMart stores
Hopes to begin the service from second half of the year
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Subhiksha mulls stores in four more States
Subhiksha, the Chennai-based discount retail chain, is preparing to start operations in Kerala, Madhya Pradesh, Rajasthan and West Bengal. Mr Mohit Khattar, President (Marketing), told Business Line that the company plans to open stores ...
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Heritage Foods plans Daily@ stores
Hyderabad-based Heritage Foods, which already has a South Indian presence with Fresh@ supermarkets, is now looking at making inroads into residential locations with smaller stores. To be called Daily@, these stores with a floor ...
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Organised food retailing can increase rural income, cut inflation: Crisil
Will facilitate better supply chain management, create efficiencies
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Fortis plans Rs 800-cr retail spend
DCM Hariyali tie-up to reach rural areas
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MARKETING RESEARCH
`For now, China won't displace India as IT destination'
But Chinese IT, BPO market growing faster than India: Everest Research
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BRANDS
What do you really know about your consumer?
The consumer does not dance to any brand manager’s tunes, but the average manager does not admit this.
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ONLINE MARKETING
Podding an ad campaign
Advertisers haven’t yet woken up to the possibilities of podcasting.
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TRENDS
Booming business
BOTTLED WATER kept for sale at a shop in Kochi. The country's per capita bottled water consumption has trebled from 1.5 billion litres in 1999 to 5 billion litres in 2004, making it one of the fastest growing sectors. Bottled water market grew at ...
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NEW PRODUCTS & SERVICES
Godrej Consumer launches FairGlow face wash
Godrej Consumer Products Ltd (GPCL), manufacturers and marketers of the FairGlow brand of fairness soaps, said that it has forayed into the fairness face wash category, under the FairGlow brand name. "We have just forayed into the fairness face ...
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Sonata unveils plastic watch range
Targeting first-time users and blue-collared workers, Sonata, the watch brand from the Tatas, has unveiled a super fibre collection in Maharashtra. Speaking to newspersons, Ms Namita Sinha, Senior Brand Manager, Titan, said that the collection ...
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OfficeScan 8.0 unveiled
Security vendor Trend Micro's latest edition of OfficeScan — 8.0 — is out. OfficeScan 8.0 provides a layer of protection against file-based malware, spyware, viruses, rootkits and network attacks such as hacking ...
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New hard disc drive from Seagate
Watch out for the Barracuda 7200.10, Seagate's latest hard disk drive, which features 250 GB on a single disc. The hard disk packs in 180 Gbits of data per square inch using second-generation perpendicular magnetic recording ...
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Yamaha launches Alba
Yamaha Motor India has announced the launch of a 106 cc 4-stroke bike Alba that seeks to offer robustness and solidity and compliments its range of bikes. The company, a wholly owned subsidiary of Yamaha Motor Co Ltd, Japan, in a statement ...
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Digital cameras from Samsung
Samsung India has introduced a slew of digital cameras and digital camcorders in the Kerala market. The company announced the launch of 7 digital still cameras with resolution ranging from 6.0 mega pixel to 10.0 mega pixel and 4 ...
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