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Our Bureau

Hyderabad, June 14

Actor Shahrukh Khan has been signed up by Diageo Radico Distilleries as brand ambassador to kickstart the company's maiden offer to Indian whisky consumers - Masterstroke Deluxe. The company plans to unleash a multimedia campaign and marketing pitch to push Masterstroke Deluxe Whisky, which is being positioned as a premium brand whisky. The 50:50 joint venture between Diageo and Radico Khaitan formally launched the product today in the Andhra Pradesh market at a price of Rs 364 a bottle. Andhra Pradesh is the top State in liquor consumption, with sales of around 31.32 million cases last year. Launching the brand, Mr Raju Vaziraney, CEO, said that Masterstroke Deluxe was the first step in bringing innovative international quality products to the modern Indian consumer.

More Stories on : Promotions & Offers | Breweries | Andhra Pradesh

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