MARKETING
STRATEGY
Fiat Palio Stile: Stylish looks, sluggish drive
Fiat has attempted to make the Palio Stile more acceptable as a small car, one that is affordable and fuel-efficient. But it seems to have lost its way a bit in this pursuit.
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Coca-Cola begins sourcing mangoes directly from farmers
The company is working with eight mutually aided cooperative societies in Andhra Pradesh, each having 300-400 farmers as members.
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Reliance MF, Allahabad Bank pact
Reliance Mutual Fund has tied up with Allahabad Bank for selling its entire range of mutual fund products. Through the alliance, Reliance Mutual Fund will sell 28 schemes - comprising 13 equity oriented schemes and 15 debt ...
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Ford trying a new Fusion
The air has been thick with rumours about Ford India's plans to introduce a diesel-engine version of the Fusion. The company may be considering shoehorning into the Fusion the same 1.4-litre TDCi common-rail diesel engine that is being offered in ...
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RETAILING
Trent Invest
Shareholders with a long-term perspective can retain their shares in the company, given the growth prospects for the sector, the strong brand name and the now reasonable valuations.
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Swarovski to open 30 outlets
Swarovski, the global crystal goods manufacturer and marketer, are on an expansion spree in India and hope to achieve five to ten per cent of the global turnovers from the country in the next ten years. "India, for the global ...
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