MARKETING
INSIGHT
Importance of competing on quality, not price
The encyclopaedic China, the knowledge-hungry Wafers and a guest were having dinner. China, playing host, asked the guest, "Will you have Coke or Pepsi?" The guest was shocked. "Pepsi, of course," he said. "What's the of-course to it?" ...
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NEW PRODUCTS & SERVICES
Yamaha launches Alba 106 in Kerala market
Yamaha Motor India has launched its new bike - Alba 106 - in the Kerala market. The new vehicle is powered by Yamaha's 106cc engine. Priced at Rs 38,286, the new vehicle is available in four colours like red, silver, black ...
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HUL water purification system
Hindustan Unilever Ltd (HUL) has launched `Pureit,' a home water purification system, in major cities of Andhra Pradesh. Claiming that the system would offer complete protection from all water-borne diseases like jaundice, ...
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Samsung metal series phones
Samsung Telecommunications India has launched three new metal series phones - SGH E840, SGH D900i and SGH D840 - in the Kerala market. According to a press release, the metal series phones transcend the current market ...
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Software hiring service Nivio launched
Nivio, a service that allows subscribers to rent software applications from companies including Microsoft and Adobe on a monthly subscription basis, was launched in India today. The Windows-based online desktop service would also allow ...
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