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STRATEGY
Singapore Airlines offers 50% discount
Singapore Airlines on Monday announced invitation fares on flights between Chennai and Singapore, Kaula Lumpur, Bangkok and Hong Kong. The airline has announced a 50 per cent cut in the fares, if the tickets are bought on the Internet. The ... More

ADVERTISING
HolograFX brings `floating image' option to advertisers
Medium projects motion & sound images in mid-air More

Publicis bags Aviva campaign rollout contract
In a multi agency pitch held in Singapore, Publicis has been given the regional assignment for the Aviva brand campaign rollout in Asia. The markets to be covered include Hong Kong, Singapore, Australia and India. Based on Publicis India's ... More

CHANNELS AND FRANCHISES
Toonz bags rights for `Mr Bean'
Toonz Licensing has bagged the South Asia licensing rights of the popular television and film character Mr Bean. The company, which is the licensing and merchandising arm of Toonz, has signed an agreement with Tiger Aspect ... More

BRANDS
Deodorant makers upbeat, brands set for big push
User base to increase with more awareness on benefits More

Kappa bets on rugby in India
Staying away from cricket, LMG (Landmark Group) has decided to ride on rugby to promote its latest lifestyle brand — Kaapa. According to Mr Fazle A. Naqvi, Executive Director, LMG Brands India, "Rugby is an underestimated ... More

NEW PRODUCTS & SERVICES
Bharat Matrimony offering free matrimony diary
Online matchmaker Bharat Matrimony has launched a free service called Matrimony Diary. Speaking to Business Line, Mr Murugavel Janakiraman, Founder and CEO, Bharat Matrimony, said the move was aimed at continuing the relationship with ... More

Tata Motors launches Winger, Magic
Tata Motors made an entry into the small capacity rural and urban passenger transportation segment with the launch of two new products. The first, a passenger version of the Tata Ace christened Magic and the other, a maxi-van modelled on Renault ... More

A Web site goes `black' to save energy
Save energy. Go black online. A Sydney-based firm, Heap Media, has put up a Web site that is all black in an attempt to save energy. www.blackle.com is a search engine that allows you to perform a Google ... More

Tata Indicom launching Net radio
Tata Teleservices said it will be offering Internet radio services with its Tata Indicom mobile phone service. As many as 41 international and domestic radio stations will be available on Tata Indicom phones across all Tata Indicom circles, ... More

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