Business Daily from THE HINDU group of publications Tuesday, Jun 19, 2007 ePaper |
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Marketing
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Advertising Publicis bags Aviva campaign rollout contract Our Bureau
Mumbai June 18 In a multi agency pitch held in Singapore, Publicis has been given the regional assignment for the Aviva brand campaign rollout in Asia. The markets to be covered include Hong Kong, Singapore, Australia and India. Based on Publicis India's relationship with Aviva India of more than three years, Publicis was invited for the pitch for the regional brand campaign development. The assignment is primarily to enhance awareness of Aviva across markets. Mr Nakul Chopra, CEO &MD, Publicis India, said: "We are extremely proud to have been first invited for this pitch and then to have been selected. Aviva is a special relationship for Publicis in India one that is based on solid partnership."
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