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STRATEGY
Nilgiri's plans mass market and premium bakery chains
`Masala Bread' would be mass-market bakery chain More

Zee Interactive going rural with playschool brand Kidzee
Working on promoting the facility called Kidzcare More

Actis Tech partners with Sanyo
Actis Technologies Pvt Ltd has said that it has partnered with Sanyo India Pvt Ltd, a 100 per cent subsidiary of Sanyo Electric Co Ltd, to strengthen its foot hold in the audio-visual solutions market and boost its channel ... More

RURAL MARKETING
The cross migration of retail
Consumption of major FMCG categories increased from Rs 68,000 crore in 2000-2001 to Rs 93,000 crore in 2005-06, according to recently released Central Statistics Office data. However, the scorching pace of rural consumption makes urban sales ... More

PROMOTIONS & OFFERS
Hollywood star to be face of Reebok
Leading sports goods brand Reebok on Wednesday announced Hollywood actress Scarlett Johansson as its new brand ambassador, thereby, marking its foray into the burgeoning lifestyle business. On this occasion, the sports goods brand also revealed ... More

CHANNELS AND FRANCHISES
Thomas Cook ushers in franchise model
Thomas Cook will be opening its first franchisee outlet at Ullasnagar early next week. The company plans to open 35 such outlets across India by December. Speaking to Business Line, Ms Nalini Gupta, President and Head (Travel ... More

RETAILING
MGM Marrybrown plans to add 8-10 outlets
In talks with mall developers for space More

BRANDS
Shopper’s stop
Nok Air and Siam Paragon, Asia’s largest mall, tie up to promote Bangkok as a shopper’s paradise in India. More

Apeejay Tea plans new retail brands
Mulls launching tea bags More

OUTLOOK
Set to smell success
The deodorants category is headed for big growth, with awareness, consumer attitudes and modern retail helping it along with the way. More

NEW PRODUCTS & SERVICES
KVB unveils triple `S' scheme
Karur Vysya Bank has unveiled the triple `S' - Spouse Senior Citizen Deposit Scheme. The scheme is applicable to term deposits opened in the joint names of husband and wife (where one is a senior citizen). In the event of the ... More

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