• Investment World
• eWorld
• Brand Line
• Mentor
• Life
• Canvas
• Praxis
• Urban Pulse
• Brand Quest
• The New Manager

Stocks

• Quotes
• SE Diary
• Scoreboard
• Open-End Mutual Fund

Cross Currency

• Rates
  
  

Shipping

• Ports
  
  

Archives

• Yesterday
• Datewise
• Resources
• In Focus
• In Depth

Group Sites

• The Hindu
• The Hindu ePaper
• Business Line
• Business Line ePaper
• Sportstar
• Frontline
• The Hindu eBooks
• The Hindu Images

Our Bureau

Actress Scarlett Johansson

New Delhi June 20 Leading sports goods brand Reebok on Wednesday announced Hollywood actress Scarlett Johansson as its new brand ambassador, thereby, marking its foray into the burgeoning lifestyle business.

On this occasion, the sports goods brand also revealed its latest collection, `Scarlett Hearts Rbk' collection, a fashion forward, athletic inspired footwear and apparel line in India.

Mr Subhinder Singh Prem, Managing Director, Reebok India, said, "Scarlett embodies the pulse points of our brand-individuality, authenticity and a life lived to the fullest in perpetual motion. These characteristics make her the perfect fit for our new women's footwear and apparel collection.

"The launch of "Scarlet Hearts Rbk" collection is an exciting time for us and marks our foray into the lifestyle arena. While our core remains sports, we are looking at sports inspired lifestyle in a big way. Youngsters today love a sporty causal look and we are best poised to synergise fashion with sports and provide the customer the much desired look and feel."

More Stories on : Promotions & Offers | Brands | Leather

Article E-Mail :: Comment :: Syndication :: Printer Friendly Page

Stories in this Section
Nilgiri's plans mass market and premium bakery chains

Copyright © 2007, The Hindu Business Line. Republication or redissemination of the contents of this screen are expressly prohibited without the written consent of The Hindu Business Line