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Our Bureau

New Delhi June 20 Bharat Sanchar Nigam Ltd has awarded Ericsson two contracts for deploying technology that will enable downloads and ringback tones for BSNL's mobile users.

Under one contract, Ericsson is responsible for providing a content service that allows BSNL to offer next-generation portal that includes a variety of mobile content and applications, giving subscribers the chance to order any type of mobile content ringtones, games, pictures, video clips and software applications via Web, WAP or SMS.

The second agreement is for hosted ringback tones, one of the most popular and highest revenue generating mobile data services available today. Ringback tones are tunes or other sound bites that replace the standard tone callers hear as they wait for their calls to be answered. The service is based on Ericsson's Ericsson is responsible for end-to-end systems integration as well as hosting and day-to-day management of both services.

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