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Our Bureau

Chennai June 22 Grey Worldwide India has bagged the silver lion at Cannes, in the print category done for a Mumbai-based client — TCI Honeymoon packages.

According to an official statement, the element of the campaign depicts a bride's hands decorated with mehendi (henna art), which is interwoven artistically into tourist attractions from three destinations on the palms of the bride.

Venice, Australia and Hawaii are the three destinations that have been featured, with each having one creative dedicated to it. The creative minds behind the campaign are Priya S. and Payal Juthani of Grey India.

The statement quoting Mr Nirvik Singh, President, South-East Asia, Grey Group, said: "Grey was up against stiff competition and I'm delighted with this achievement. This is just the beginning and there will be many more to follow."

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Grey Worldwide bags silver lion at Cannes

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