The Hindu Business Line : HLL launches new corporate identity

Mumbai June 25 Maintaining a fine balance between its Indian identity and global heritage, Hindustan Lever Ltd has formally introduced a new corporate logo and changed its name to Hindustan Unilever Ltd. Adapting its universal global logo, comprising 25 different icons, the purpose is to leverage the global scale of the company and at the same time keep its Indian identity intact with its new name.

Making India an exception, Unilever has decided to use its name as a suffix for its Indian subsidiary unlike the rest of its subsidiaries where it prefixes its name with the name of the country.

According to HLL, retaining the name "Hindustan" as the first word in its name reflects the company's continued commitment to local economy, consumers, partners and employees.

The new logo is symbolic of the company's mission of `adding vitality to life'. It comprises 25 different icons representing the organisation, its brands and the idea of vitality. Each of the icons, which make up the U, represent broadly product categories the group is in - for example, a tiny spoon in the logo is a symbol of nutrition, taste and cooking, while a chilli indicates spice and flavours and lips represent beauty, looking good and great taste.

The shareholders had earlier approved the proposal for change of name at the company's 74th Annual General Meeting on May 18.

Mr Doug Baillie, CEO, Hindustan Lever Ltd, said: "The identity symbolises the benefits we bring to our consumers and the communities we work in. Our mission is full of promise for the future, opening up exciting opportunities where we have competitive advantage for developing our business and our new identity will help us confidently position ourselves in every aspect of our business."

History

Unilever's history is traced back to 1885 when its founder, William Hesketh Lever, launched Lever Brothers in England.

In 1888, Lever Brothers soaps were sold for the first time in India. It launched its first manufacturing subsidiary in India in 1931 under Hindustan Vanaspati Manufacturing Company.

In 1933, a second subsidiary Lever Brothers India Ltd was established.

Two years later, in 1935, a third subsidiary, United Traders Ltd, was floated.

In 1944, the three Unilever companies in India were placed under common management and in the year 1956 the merger of the three subsidiary companies resulted in the formation of Hindustan Lever.

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HLL to become Hindustan Unilever

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