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Our Bureau

Eyeing Maharashtra; `King Cobra' beer launched in AP

Hyderabad June 26 Cobra Beer, a leading global beer company, will shortly foray into wine segment by launching four varieties by the year-end.

Addressing a press conference here on Tuesday, Ms Poonam Chandel, Chief Operating Officer (COO), said the company had finalised, the brand, blends and packaging. The company has zeroed in on Maharashtra for its wine production. Ms Poonam was here in connection with the launch of `King Cobra' beer brand in Andhra Pradesh.

Volumes

"We are looking at an initial volume of 15,000 cases in this category. This will be scaled up to 50,000 during 2008-09," she said.

Besides, the company is going to invest $20 million to set up greenfield breweries in Patiala (Punjab) and Andhra Pradesh soon. It is yet to decide where to locate the plant in Andhra Pradesh. These units would have the capacity of producing three lakh cases.

"This can be scaled up to producing even one million without investing much," Mr Perses Billmoria, Chief Executive Officer, said.

Other states

The company is planning to enter markets in Jharkand and Kerala in the phase II of its expansion in the country.

Stating that beer market in India was growing fast, Ms Poonam said the volumes were still very low when compared to other countries such as China. "We are now at a per capita consumption of 0.7 litres," she said.

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