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New Delhi, June 30 The UK-based Parragon Publishing is setting up a publishing base in Delhi, its first in India, to source content, illustrations and designs for its international business.

The company operates in 35 markets worldwide. It entered the Indian market last year through its subsidiary Parragon Publishing India Pvt Ltd.

“We hope to source about 10-15 per cent of our content and illustration needs from India over the next few years. We currently get 95 per cent of our work done in the UK and the rest in Germany,” said Mr Lutz Billstein, Managing Director, Parragon Publishing International.

The company, selling books in categories such as cookery, kids interest, adult and military, among others, is also looking at doubling its sales in India and the sub-continent. It sold about one lakh books per month in the last one year. It also plans to take the number of its sales point to 1,200 in the next one year from about 700 currently.

The company, therefore, plans to have tie ups with Trent of Tata, Reliance Retail and Food World in the current year for selling its books.

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