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Tuesday, Jul 03, 2007
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Logistics - Supply Chain Management
Blue Dart increases North-South capacity

Our Bureau

Bangalore, July 2 Blue Dart Express Ltd on Monday announced the increase in capacity on the North-South air route to meet increasing customer demand. Blue Dart now operates on 62 routes to the seven major airports every night using its fleet of 4 B737s and 2 B757s.

“The additional capacity on the Chennai-Delhi route is another step in our continuous effort to consolidate our national network," said Mr Anil Khanna, Managing Director.

“Our air capacity has now expanded to a payload of 300 tonnes via this route every night. Both the regions are strategically important to us and this initiative will help us satisfy the strong current and optimistic future demands from these regions.”

Since Delhi and Chennai each are the principal business and commercial centre for northern and southern India respectively, a logistical link between these two cities will serve as a catalyst for growth in these areas.

Product foucussed

“To cater to constantly changing customer demands, it is important for logistics firms to transform themselves from being product-focused organizations to service driven ones.

“Our attempt at providing businesses in the South and North of the country with a valuable choice for high-speed and reliable deliveries is a move towards that transformation,” added Mr Khanna.

Blue Dart also plans to further strengthen its fleet by adding another B757 later this year.

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