The Hindu Business Line : Bajaj rejigs auto business

Mumbai, July 5 Bajaj Auto Ltd (BAL) has announced the organisational revamp of its auto business into five strategic units. The restructuring comes more than a month after the patriarch of the Bajaj Group, Mr Rahul Bajaj, announced the demerger and realignment of business responsibilities between his two sons by separating the auto business from financial services.

BAL’s revamped structure will comprise research and development, engineering, two-wheeler business unit, commercial vehicles business unit and the international business unit. It will be supported by functions of Finance, MIS, Human Resource, Business Development and Commercial, besides having three Chief Executive Officers, a note from the company said. The transition would be completed by August 1.

Mr S. Sridhar, who is Vice-President, Marketing and Sales for two-wheelers at present, will head the two-wheeler business unit, with manufacturing operations at Waluj and Akurdi also reporting to him. Mr R.C. Maheshwari has joined Bajaj Auto as CEO, Commercial Vehicles, and the company is in the process of identifying a CEO for its International Business, the note said.

The three CEOs will be responsible for topline, business growth and profitability of their respective businesses. Mr Abraham Joseph will continue to lead research and development.

Mr Rajiv Bajaj, BAL’s Managing Director, said in the company statement that the new structure would assist in aligning the vectors of the organisation.

The objective of this was to transit from relatively narrow functional definitions into more integrated and cross-functional working with clear focus on business results, as well as focusing on the company’s brand values of speed, innovation, and perfection, he added.

More Stories on : Two/Three Wheelers | Restructuring | Bajaj Auto Ltd

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