MARKETING
STRATEGY
The marketing plan
It is often felt that one cannot afford the luxury of planning in companies these days, because of the inherent uncertainties. Yet, the very vagaries of the marketplace mean that it is useful to have some kind of a blueprint as to where we are headed .
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ADVERTISING
Across the globe, at one go
Digital signage makes a difference to how companies convey their message, says this company.
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RETAILING
‘Supply chain management vital for retail sector’
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ONLINE MARKETING
Is YouTube the next marketing mantra?
CATCHING FANCY
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NEW PRODUCTS & SERVICES
HP Labs’ PrintCast to allow data broadcast over TV
New Delhi, July 8 Imagine being able to take print-out of the latest scores while watching a cricket match on TV. ‘Print augmented broadcast’, which allows broadcasters to send printable documents over TV, is amongst the many ...
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Now, one-stop shop for students going abroad
Mumbai, July 8 Thomas Cook (India) Ltd’s ‘U Special’ product for students promises to ease the passage to an overseas education. Besides airline ticket, passport and visa services, hotel and car reservations, it offers ...
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i-Flapp unveils pluggable drive
You can now carry your applications in your pocket. Bangalore engineers of the Singapore-based i-Flapp Technologies Pte have developed AppsD, a software that will free PC users.A simple storage device such as an external hard disk or a ...
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