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Mumbai, July 10

The Market Research Society of India and Bhavan’s Centre of Inter-Disciplinary studies, in academic collaboration with SP Jain Institute of Management and Research, has launched a post-graduate course on market research and consumer insight. The one-year full-time course is designed to equip students with the ability of taking well grounded marketing decisions. It has a core section with 15 credit points covering business policy, business environment, statistics, fin ance, marketing management and behavioural sciences among others. An additional of four modules of 14 credit points covers qualitative research, quantitative research and application of research methods. —

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