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Our Bureau

Thiruvananthapuram, July 12 Thrissur-based Manjilas Group has expanded its portfolio of food products with the launch of jam and whole-wheat atta.

The company, which markets a range of food products including rice and rice-based products under the Double Horse brand, is looking to launch more new products, said Mr Renji John, Chairman and Managing Director, Manjilas Group. A line of ready-to-eat food products is being planned, he added.

According to Mr Santhosh John, Director-Marketing, Manjilas Group, the company is also planning to introduce instant food products such as chappatis and Kerala porottas very soon. The company, which clocked a turn over of Rs 65 crore in the last fiscal, is looking to touch Rs 120 crore this year, he added.

While the company’s products are available across the country, South India and West Asia are its strongest markets, said Mr Renji John.

Manjilas exports its food products to 22 countries and is looking at about 50 countries over the course of the next one year. The company intends to focus on exports to Europe and also to strengthen the Double Horse brand’s presence in the West Asian region, he added.

Also on the cards is a ‘food park’ in Kerala’s Palakkad district. This facility will help consolidate the company’s operations and will involve an investment of Rs 5 crore, he said.

The company has a product portfolio that includes 18 varieties of rice and 90 other products including rice-based products, pickles, curry mixes and cooking pastes. Its newly launched jam and whole-wheat atta will be sold under the Double Horse brand. The jam comes in two flavours — mixed fruit and pineapple — and is enriched with calcium.

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