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Our Bureau

New Delhi, July 13

Sahara One Media and Entertainment will be launching another Hindi General Entertainment Channel.

However, the saas-bahus on this one will speak an alien tongue.

The international programming, novelas, sitcoms, adventure shows and cinema included, will be dubbed in Hindi on this channel.

According to the company, the channel is targeted mainly at women audiences.

The popularity and reach of this genre of programming has extended well beyond the boundaries of its origins to the Americas, Europe and Asia cutting across linguistic lines claims Sahara.

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