The ready-to-eat dishes have already been launched in Kolkata. Soon, they will be rolled out in Bangalore followed by markets such as Mumbai, Delhi, Chennai and Pune, across all modern retail formats and traditional outlets.

According to Mr Aayushman Gupta, CEO, Veetee Fine Foods, the RTE segment in the country is worth Rs 200 crore. “This could grow to Rs 500-600 crore in five years – by then we hope to have a 30 per cent share of the market,” said Mr Gupta. He expects the international business to account for 70 per cent of sales.

Veetee Fine Goods has a manufacturing unit in Haryana with a capacity to produce 60 lakh pouches per annum. Mr Gupta hopes to sell 2 million pouches in the first year of operation in all its markets.

Products in the pipeline include ready-to-eat combo meals, rice treats, ready-to-drink soups, sweets and desserts, South Indian dishes and global cuisines such as Chinese to start with. Next month, the company plans to come out with a health drink. Research is on to make frozen parathas as well.

Veetee Fine Foods produces 1,00,000 tonnes of rice, 70 per cent of which is exported. It exports to retail chains such as Tesco, Cosco and Wal-Mart.

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