Business Daily from THE HINDU group of publications Saturday, Jul 21, 2007 ePaper |
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Marketing
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Strategy Future Group investing Rs 100 cr in gyms
Our Bureau Mumbai, July 20 The Future Group, headed by Mr Kishore Biyani, is to set up ‘children education centres’ in malls within the next two months. It is part of the company’s strategy to innovate and offer varied services to the consumer, Mr Biyani said on the sidelines of a press meet. The company made a foray into health, fitness and gym services within shopping malls and consumption centres through Talwalkars Fit & Active, a 50:50 joint venture, last year. Furthering its venture, the Future Group has proposed the setting up of 50 gyms at an investment of Rs 100 crore by next year. The two companies will pump in the initial capital of Rs 25 crore equally and rest of the funds will accrue from membership fees and debt, said Mr Biyani. “With a target of 50 centres in malls owned by Future Group, our hands are full and we will not look to partner any other developer for the present,” said Mr Prashant Talwalkar, Managing Director, Talwalkars Better Value Fitness Pvt Ltd. Each fitness centre will be spread over an area of 7,000 to 20,000 sq ft and may house a juice bar or indoor swimming pool, in addition to the gym and spa and plans are on to hire a scuba diver.
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