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Chennai hosting IFRA expo
Our Bureau
New Delhi, July 20 Germany-headquartered media association IFRA on Thursday said it will organise a three-day conference-cum-exhibition in Chennai to showcase products and services of international standards for newspaper publishing industry.
The IFRA Expo India 2007 will begin on September 4. “It is for the first time IFRA is organising such a conference and exhibition outside Europe. It signifies the importance of India at global level,” said Mr K.Z. Magdoom Mohamed, Executive Director, IFRA India. Delegates from over 20 countries including the US, Europe, China and Japan are expected to take part in the event, he added.
The event will be divided into two forums – publishers forum which will have sessions on branding, new products and advertising, and technical forum which will focus on industrial production and quality in printing.
The expo will also have a session on Newsplex to debate media integrated newsroom strategies for future trends in newspaper. “The new emerging trends such as online editions and mobile content would also be discussed during the session on Newsplex,” said Mr R.V. Rajan, Managing Director, IFRA India. IFRA is also going to set up its third training centre in India. It has two such centres in the US and Germany.
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