MARKETING
STRATEGY
Why marketing equals business strategy
There is need for strategic marketing to re-examine the entire value cycle
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Preparing the marketing plan
Think of any organisation, not necessarily a business, and consider what they want from any annual plan. They want first and foremost, growth in size, in volume of transactions.
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Zee Interactive plans 35 Kidzcare centres
Kolkata, July 22 Zee Interactive Learning Systems (ZILS) has firmed up plans to set up a total of 35 Kidzcare centres across the country in the current fiscal. The education arm of the Essel Group of Companies already has seven such centres ...
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RURAL MARKETING
Intel goes rural with lend-n-lease tie-ups
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RETAILING
Bata opens new flagship store
Thiruvananthapuram, July 22 Bata India Ltd has opened a new flagship store in the city. The store is located at Trans Towers in the city’s Vazhuthacaud locality, and covers an area of 3,500 square feet, says a company press ...
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