Business Daily from THE HINDU group of publications Monday, Jul 23, 2007 ePaper |
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Marketing
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Retailing States - Kerala Bata opens new flagship store
Our Bureau Thiruvananthapuram, July 22 Bata India Ltd has opened a new flagship store in the city. The store is located at Trans Towers in the city’s Vazhuthacaud locality, and covers an area of 3,500 square feet, says a company press release. The store offers customers the company’s entire range of footwear, including over 200 new designs, the release adds. Over the next two years, the company plans to add 200 new stores to its retail network, the release states. These stores will be launched under the company’s new retail model that classifies stores into four formats — flagship stores, city stores, super stores, and family stores.
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