Business Daily from THE HINDU group of publications Monday, Jul 23, 2007 ePaper |
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Marketing
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Strategy Variety - Children & Parenting States - West Bengal Zee Interactive plans 35 Kidzcare centres
Our Bureau
Kolkata, July 22 Zee Interactive Learning Systems (ZILS) has firmed up plans to set up a total of 35 Kidzcare centres across the country in the current fiscal. The education arm of the Essel Group of Companies already has seven such centres located in New Delhi, Bangalore, Hyderabad and Kolkata. The first Kidzcare centre in Kolkata was launched here on Saturday. Addressing a news conference, Mr Arun Khetan, CEO of ZILS, said the childcare centres would be set up through the franchisee route. He said that, with the emergence of more and more nuclear families where both parents work, supervision of a child, at least for part of the time, was increasing being left to childcare centres. Kidzcare has been designed to provide quality pre-school childcare in urban markets. “Besides a secure, safe and caring environment, Kidzcare centres provide age-appropriate and learner-centric activities for holistic development of children,” Mr Khetan said. He put the expected earnings from the Kidscare initiative in the current fiscal at around Rs 3-5 crore.
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