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Bangalore, July 23 Adrenalin eSystems, a Polaris Software Labs company and a provider of payroll/employee management software, is gaining in popularity inAsia’s software-as-a-service (SaaS) market along with Australia-based Saasu , Aussiepay , Singapore-based JustLogin and China-based 800CRM , according to a report by analyst firm Springboard Research.

‘The SaaS Market in Asia Pacific, 2006 to 2009: Expanding the Reach & Appeal of Software’, said the regional market is still dominated by the top five vendors — Salesforce.com, WebEx, RightNow Technologies, Oracle and NetSuite. . Awareness and adoption of SaaS across the region with the market increasing 92.5% in 2006 peg the market size at $154 million. The SaaS market in Asia will reach $1.16 billion by 2010, with a compound annual growth rate of 66%, to comprise 15% of the enterprise software application market.

Although customer relationship management (CRM) accounts for the largest chunk of the market in Asia, representing 45% of revenue in 2006, organisations are aware of and use many different types of SaaS applications. After small to medium businesses that have been the mainstay for vendors, now large enterprises are also looking at SaaS for non-critical applications, said Mr Ravi Shekhar Pandey, Research Manager for Springboard Research, said.

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