Business Daily from THE HINDU group of publications
Tuesday, Jul 24, 2007
ePaper
Business Daily from THE HINDU group of publications Tuesday, Jul 24, 2007 ePaper |
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Marketing
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Retailing VF Arvind for retail thrust in denim-wear
Our Bureau Bangalore, July 23 VF Arvind Brands is planning a major retail thrust in denim-wear this year. By December 31, it is looking to nearly double the number of Lee and Wrangler stores in the country. The company also plans to open exclusive outlets for its economy jeans brands — Hero and Riders. Retail expansion has also been part of our plans each year, but this year, there will be a greater thrust, said Mr Darshan Mehta, CEO, VF Arvind Brands, which follows a January-December financial year. As on January 1, there were 48 Lee and 28 Wrangler stores. More stores
By the end of the calendar year, VF Arvind Brands will have 98 Lee and 52 Wrangler stores in the country. It will also set up three exclusive Hero and Riders stores each. The mass market brands from VF Corp — Hero (priced at Rs 500-800) and Riders (Rs 600-1,000) — were launched recently in the country. While Hero is available in Metro, Spencer’s and Big Bazaar, Riders is sold in Spencer’s. Both brands will soon be available in the to-be-launched Reliance hypermarket. The mass market jeanswear segment, at an average price point of Rs 300, is estimated at $0.5 billion.
More Stories on : Retailing | Readymade Garments
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