• Investment World
• eWorld
• Brand Line
• Mentor
• Life
• Canvas
• Praxis
• Urban Pulse
• Brand Quest
• The New Manager

Stocks

• Quotes
• SE Diary
• Scoreboard
• Open-End Mutual Fund

Cross Currency

• Rates
  
  

Shipping

• Ports
  
  

Archives

• Yesterday
• Datewise
• Resources
• In Focus
• In Depth

Group Sites

• The Hindu
• The Hindu ePaper
• Business Line
• Business Line ePaper
• Sportstar
• Frontline
• The Hindu eBooks
• The Hindu Images

Our Bureau

New Delhi, July 24 After conditional access system, the Government is now considering introducing a satellite-based delivery platform that could rival the service offered by the direct-to-home platform.

Headend-in-the-sky (HITS) has been proposed by the Zee Group since a few years. The technology entails the operator uplinking encrypted signals of TV channels of different broadcasters to his HITS satellite, and cable operators across the country downlinking these. Zee, which has a licence for the platform has welcomed the move. “The technology would be the most appropriate and economical for the shift to digitalisation of television,” Mr A Mohan, Executive Vice-President - Essel Corp told Business Line.

A typical digital headend today costs between 10-15 crore, under HITS it would only cost Rs 1.6 lakh for a 100 channel set up, said Mr Mohan.

The Ministry of Information and Broadcasting, Government of India, has requested Telecom Regulatory Authority of India to formulate and recommend the policy guidelines for HITS operation.

More Stories on : Radio/TV | Regulatory Bodies & Rulings | Zee Telefilms Ltd

Article E-Mail :: Comment :: Syndication :: Printer Friendly Page

Stories in this Section
EMRI gets award in US

Copyright © 2007, The Hindu Business Line. Republication or redissemination of the contents of this screen are expressly prohibited without the written consent of The Hindu Business Line