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Kolkata, July 26

Tata Tea on Thursday announced through a press release its leadership position in terms of volume share in the packet tea segment in India. Quoting from the AC Nielsen survey, the release states that for the first time ever in June the company outperformed its nearest competitor with a volume share of 19.2 per cent compared to the competitor’s 18.6 per cent. Five years ago, the competitor’s share was 26.1 per cent as compared to Tata Tea’s 16.3 per cent.

— Our Bureau

More Stories on : Marketing Research | Tea | Tata Tea Ltd

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